Having begun as a wholesaler with a global reach, her passion for creation transcended beyond jewelry making. Naoyo dove into starting her own jewelry store, Noi, in the lively heart of NYC's Lower East Side (2010-2018). Her aim was to capture the essence and present her creations holistically. Little did she know that engaging directly with customers unveiled the profound joy of connecting with individuals who, in turn, ignited her creativities in such a unique way. This certainty grew stronger alongside her six consecutive years of participation in the prestigious retail show at Grand Central in NYC.
Her collections have continued to evolve with every season. Employing the unique technique of infusing metals developed over the years has left a significant mark and garnered recognition. Despite the growing demand for her creations, Naoyo remains true to her heart and continues to blur the line between art and design. The balance between her urban environment and natural surroundings, in which she was raised, laid the foundation of her design philosophy. She incorporates delicate details into every piece, with a warm and playful spirit, attaining intricacy, timelessness, and even rock'n'roll flair. Working back and forth between the U.S. and Japan, she navigates her endeavors seamlessly and boundlessly. Naoyo truly enjoys breathing life into her own creations, highlighting the natural beauty of the human body.
